Who is our reader?

Hip young couple going for a bike ride on a sunny day in the city

Over 3.9 million read Sarasota Magazine 

(Annually in print & online October, 2022 - September, 2023)

MEDIAN AGE (digital)
44

MEDIAN AGE (print)
58

They are well educated:

92%
ATTENDED COLLEGE

29%
HAVE A MASTERS OR DOCTORATE DEGREE

They are affluent:

$323k
AVERAGE HH INCOME

37%
NET WORTH > $1MM

They are socially savvy:

88%
HAVE A FACEBOOK ACCOUNT

75%
HAVE AN INSTAGRAM ACCOUNT

93%
WATCH VIDEO CONTENT ONLINE

They are adopters:

77%
WOULD BUY FROM A BRAND / COMPANY THEY'VE NEVER HEARD OF BEFORE

They are homeowners:

92%
OWN A HOME

They are generous:

92%
DONATE TO LOCAL OR NATIONAL CHARITIES

They are loyal:

70%
KEEP THEIR ISSUES OF SARASOTA MAGAZINE FOR ONE MONTH OR LONGER

 

2021 CVC Readership Survey