Who is our reader?
Over 3.9 million read Sarasota Magazine
(Annually in print & online October, 2022 - September, 2023)
MEDIAN AGE (Digital)
44
MEDIAN AGE (Print)
58
They are well educated:
92%
ATTENDED COLLEGE
29%
HAVE A MASTERS OR DOCTORATE DEGREE
They are affluent:
$323k
AVERAGE HH INCOME
37%
NET WORTH > $1MM
They are socially savvy:
88%
HAVE A FACEBOOK ACCOUNT
75%
HAVE AN INSTAGRAM ACCOUNT
93%
WATCH VIDEO CONTENT ONLINE
They are adopters:
77%
WOULD BUY FROM A BRAND / COMPANY THEY'VE NEVER HEARD OF BEFORE
They are homeowners:
92%
OWN A HOME
They are generous:
92%
DONATE TO LOCAL OR NATIONAL CHARITIES
They are loyal:
70%
KEEP THEIR ISSUES OF SARASOTA MAGAZINE FOR ONE MONTH OR LONGER
2021 CVC Readership Survey